The new Panasonic VIERA HDTVs have been built with tru2way technology inside, giving consumers access to two-way digital cable programming, like video on demand without a cable set-top box.

Tru2way technology is being used to create a common software platform that will enable companies, to extend interactivity to the TV set and other devices. 

Panasonic and Comcast have worked together to lead the development and deployment of this tru2way technology, which are based upon specifications developed by CableLabs(R), the industry’s research and development arm.

Chief Technology Officer, Panasonic Corporation of North America said: 

“The arrival of the first tru2way HDTVs at retail combined with Comcast’s activation of its first tru2way head ends are among the most significant milestones in the cable industry and are a huge win for consumers”

“At the May 2008 Cable Show, we stated with great confidence that the first tru2way HDTVs would be available for consumer to purchase at retail by fall 2008. We are especially delighted to have partnered with Comcast and CableLabs to make good on that promise and bring the benefits of open networks to cable subscribers”

Panasonic’s first tru2way enabled Plasma HDTVs will be available in 42-inch and 50-inch with integrated tru2way cable receiver capability within the set’s chassis.