For those eagerly awaiting the launch of a larger OLED TV by Sony, it seems that a level of patience will be required as this will not happen now until at least 2010.

According to a recent leak to the Wall Street Journal, Sony will instead refocus their attention to producing more LCD TVs, particularly the budget entry level market.

Sony was the first company to launch a commercial OLED TV with the $2,500(!) 11 inch XEL-1 in 2007, instigating the popularity of OLED prototypes at electronic trade shows.

The Wall Street Journal speculated that this move may give rivals Samsung and LG more time to release their own lower priced OLED HDTVs. In fact, LG have already announced that they have a 15 inch OLED TV in production which is due for release in December this year, with 32 inch OLED TVs available by 2012.