The Superbrands Poll is often used as a gauge for consumers brand perception and this years poll revealed some very interesting results.

Of the 2,100 British consumers polled, Sony were placed at number 22 out of 500 recognised brands – understandably Sony were very pleased at the result.

The UK General Manager for Marketing said “It’s great to be recognised as the leading technology brand in the UK, especially as Sony not only develops and manufactures consumer electronics, but also content for those devices through our entertainment brands Sony Pictures, Sony Music and Sony Ericsson. I believe we are the only true entertainment brand in our field; it’s this united approach that (creates) Sonyness”.

Apple was ninth on the list which marks their first appearance in the top 10, many industry experts believe their profile was raised significantly after the debut of the iPhone 3G.

But perhaps the biggest surprise was Microsoft regaining their number 1 spot after Google (ranked third) whipped away their crown last year.

What are 10 brands that you recognise?