LG Team Up With Formula 1 For Global Music Event

Category: LG, News   Published: August 5, 2009

LG Electronics is to be the main sponsor of a new global music event which partners both Formula 1 and Universal Music.

F1 Rocks fuses Formula 1 racing with music to create a series of live music events from the Formula 1 locations all over the world.The world premier of this music extravaganza will take place at the Singapore Grand Prix next month. The three day event is going to be headlined by Beyoncé, Black Eyed Peas and ZZ Top.

Other artists confirmed Simple Minds, N*E*R*D and Chinese pop legend Jacky Cheung. The show will also feature guest appearances from top Formula One drivers and celebrities.

Two TV shows featuring celebrity interviews, stunts and music highlights from the F1 Rocks event will be also be produced.

Executive Vice President and Chief Marketing Officer of LG Electronics said “F1 ROCKS with LG will allow us to further broaden global awareness to build a deeper understanding for our style and technology positioning with an even wider audience that embraces music and entertainment as a passion. It is a natural fit for us to become part of such a premium global music event!”

Tickets will go on sale from today priced between £65 and £90.

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