Sharp proudly revealed their first LED TVs in London last week and have declared LED technology the ‘future’ anticipating at least 40% of their TVs will be LED by 2011.

Whilst most manufacturers tend to opt for sidelight LED technology enabling for much thinner LCD TVs, Sharp have firmly stuck to their guns with their faith in full LED backlighting – preferring instead to focus on delivery outstanding picture quality rather than joining the ‘thinnest LCD TV’ battle.

The LE600 and LE700 from Sharp’s Aquos range have some pretty impressive credentials; not least with the 1080p technology, environmental friendly features including a off switch and a standby power consumption of only 0.01W. The LE600 will be available in screen sizes of 32, 40 and 46 inches. The LE700 has the same size screens with an additional 52 inch model available with some very cool styling and a glass base added plus with 100Hz technology. 

Paul Molyneux, Sharp’s UK Managing Director spoke to TechRadar regarding the sizing and didn’t feel this would be a deterrent. “Consumers buy TVs for different reasons – we are selling ours on picture quality. There’s a reason why our TVs are designed in a slightly different way. You have full array LED versus edge LED….If picture quality is what you really want to focus on, then as far as we are concerned you should be buying a full array LED set”.

Sharp are concentrating on releasing eco-friendly LCD TVs and their new DH77 model from the slim line Aquos range has some impressive ‘green’ credentials with a variety of high end features.

The range has three screen sizes available; 32in, 42in and 46in, later in the year a 52in will be available, and all feature a dedicated green ‘eco’ button situated on the remote control.

The ‘eco’ button will allow a user to reduce the TVs energy consumption. The backlighting can be reduced by 15 to 20 percent without accessing screen navigational menus. What really stands out however, is the Optical Picture Control (OPC) feature which adjusts the backlight output according to the ambient quality of the room via a light sensor integrated within the TVs frame!

The LCD TVs in the DH77 range come with a 50,000:1 contrast ratio, Sharp’s "Natural Clear Panel" that’s said to produce high quality, clear images, three HDMI inputs and a USB port.